A business can achieve massive improvement by aligning with suppliers and customers to ensure that nobody is compromised along the value chain. A satisfied customer plays a role in the growth of any business and so does a reliable supplier. Customers facilitate the spread of information regarding a particular company to their friends, family, and workmates. The end product of this translates to an increase in the client base. Loyalty to a particular business product is another essential feature. They tend to buy the same product at the same place provided that there is a healthy relationship. Clients and employees will always be in close contact. Therefore, the satisfaction of clients and employees is key to success in any business.